英语作文：传统购物与网购，你选哪一个？为什么？三分钟左右

Answer 1

　The traditional marketing and the network marketing information dissemination of the advantages and disadvantages of traditional marketing communication1(1) the advantages and disadvantages of traditional marketing communication advantages network marketing information communication can not completely replace the traditional marketing mode of transmission of information, because the information consciousness and the information ability is not high, people's living habits, working mode, values have not complied with the global information development trend, the network 's application is very limited. Secondly, online shopping is the first payment to, the customer and the product cannot meet directly, so that the customer can use tactile, olfactory and other sensory experience directly, so the online virtual stores despite the rich content, but also tends to increase the probability of wrong mistakenly purchase purchase. At the same time, some consumers to network marketing product quality concerns, the customer to global enterprises within the framework of the credible degree of validation can not start, which will increase its remote shopping risk, so as to choose the traditional marketing way of spreading information. (2) the traditional marketing information dissemination shortcoming in the traditional marketing in enterprises of publicity, advertising and marketing strategies are directed to all consumers, advertising is huge and has blindness. In addition, the traditional marketing communication is often limited to a particular region, at the same time by buying time or the limitation of print period, the target group easy to miss, and the dissemination of information is difficult to retain, is very difficult to ensure that the information is not consumer. In the traditional media advertising marketing effectiveness is more difficult to test, evaluate, to calculate how many people receive advertising information, not the statistics how many people are influenced by advertisements and make the decision of purchase. The 2 network marketing information advantages and disadvantages (1) marketing information network transmission has the advantages of network marketing information can increase the economic benefit of information dissemination in network marketing, business network is fully effective acquisition, transmission of information in the best way, it reduces the communication cost, is a modern enterprise to develop new products, develop new markets and expand cooperation is the most powerful means. Network management is to low cost, the user is wide, without restrictions of time and space, fast, convenient wait for an advantage to develop rapidly. The network marketing information to accelerate the marketing speed and scope of enterprises to join the Internet, e-mail, electronic webpage and online advertising, can expand the range of collection and transmission. The use of online browser queries within a few minutes, so that customers can see worldwide needed information and product catalog. The network marketing information could help the small and medium enterprises to understand the market and develop their own chances of some small and medium enterprises because of lack of funds and do not have the ability to develop the international market, so you can use the Internet to carry out marketing activities, not only to reduce costs, improve efficiency, but also the use of advanced Internet, quick information transmission function, the small and medium-sized enterprise information resources extension to the whole world, to realize the information sharing.