Advertising is a concentrated, integrated, commercial art, advertising English language as an application because of the special effects, has been gradually separate from the ordinary English developed into a special non-standardized language, words ordinary English sentences, there are many differences, and as advertising development, progress of the times, technological advancement and social changes and changes. I recently returned from the United States to collect the latest information on advertising in English original and adapted to reflect the richness of the English language and age of cases and cultural articles to learn English to the readers a vivid and convenient platform that enables everyone in the appreciation and understanding the process of effectively improving the standard of English, and application. This book is divided into seven chapters. The first chapter is an overview, introduces the origin of advertising English, history, functions and implement other aspects of the media; second chapter focuses on the advertising style of the English language style and tone of rhetoric and further analysis of specific grammatical features of English advertising and its psychological , the relationship between translation and so on; Chapter outlined the general structure of advertising in English and the main components; the fourth chapter of the classified ads in English and specific presentation, and for different advertising design and copywriting to comment and analysis; s chapters describe the booming Internet ad and profile writing English Online English writing skills and the idea of advertising principles; VI and VII on the merits of English ads were analyzed and recommended for readers to appreciate the excellent work and learning.这是提醒的看清楚内容
参考资料:xiaomian