中文段落翻译成英文，不要在线翻译。 谢谢

Question

时常听到美容院的经营者抱怨：生意越来越难做;客户回头率越来越低;好的美容师很难招，招到又总是留不住，很多学了技术后都辞职创业，成了自己的竞争对手;素质差的美容师都成长不起来;员工的工作积极性太低……
种种类似的问题看似偶然，其实都是因为美容院老板自身的问题所产生的必然结果。美容行业早已从一个城市几家同行，发展到现在一条街几个竞争者并存。很显然，竞争的急速加剧向美容院老板提出了更高的要求，而其中最重要的一环就是人力资源管理，实际上，开美容院就像是钓鱼，除了选对“池塘(开店的市场、选择店址等)”之外，经营者更需要懂得规范有效的内部管理，正所谓“攘外必先安内”，美容院的运营不可能由老板自己一切包办，所以如何做好人才的“选、育、用、留”将决定企业的成败。如果把做美容的顾客比作“鱼”，那么美容院是“钓鱼竿”，而美容师则是“鱼饵”，只有每个环节有效配合，才能钓到更多的“鱼”。
当前的美容市场正从培育阶段进入品牌竞争的阶段，原因是消费者生活水平和个性化消费的需求正在不断提升，顾客群的年龄段正不断扩大，从刚参加工作的年轻白领到成熟的中年女性，甚至是开始萌芽的男士美容市场，这个行业的发展潜力依然巨大，但是我们看到能够形成品牌效应、发展成连锁机构的美容院依然不多，最大的原因仍然和大部分美容院的管理落后有关，特别是缺乏有效激励员工的人力资源机制，而这一点很多中小美容院的老板还没有意识到。

Answer 1

Often hear the beauty salon operators complain: business more difficult; more and more customers back rate low; a good beautician difficult to recruit, recruit and always stay, many science technology after resignation of entrepreneurship, into their competitors; the poor quality of the beauticians are growing up; staff enthusiasm is too low ... ...A similar problem appears to be accidental, is actually because beauty salon owner 's own problems arising from the inevitable result. The beauty industry already from a city several peers, to the current development of several competitors to coexist in a street. Apparently, competition increases rapidly to the salon owner has put forward higher requirements, and one of the most important part is the human resources management, in fact, open a beauty salon is fishing, in addition to choose the" pond ( the market choice shop, etc.)", the operator needs to understand the normative and effective internal management, is the so-called" stabilizing domestic situation before resisting foreign aggression", beauty salon operators may not by your boss all arranged, so how to do a good job in" election, education, use, keep" will decide the success or failure of the enterprise. If the customer to do beauty" fish", then the beauty salon is the" fishing rod", and a" bait", is only each link cooperate effectively, in order to catch more fish."".The current beauty market is from breed entered the stage of brand competition stage, the reason is consumer standard of living and personalized consumer demand upgrading, customer group age is constantly expanding, from just participate in the work of the young white-collar that mature middle-aged women, and even began to sprout in the men's beauty market, the industry development potential still great, but we saw can form the brand effect, development of the Cheng Liansuo body beauty still not much, the biggest reason remains and most salons management backward, especially the lack of effective incentive mechanism for human resources, which is a lot of small beauty salons boss is not aware of.