第1个回答 2012-09-05
With the development of economy, the service sector is increasingly becoming an important part of our national economy, service innovation as the driving force and source of the growth of the service, more and more people pay attention. Value innovation strategy is an important way for service innovation and guide enterprises to break the traditional thinking, another way to improve service quality, to create more value for customers, opening up a new "blue ocean".
South Beauty of catering enterprises value innovation strategy is the successful use of a model of service innovation. It broke through the shackles of flavor and inexpensive too high the price of high-end Western restaurants and traditional Szechuan Restaurant, creatively Sichuan cuisine with elegant, stylish ambience combined, and open up a new model for Chinese and Western, Chinese food, Western eat. This paper aims to South Beauty as the research object, specific analysis of the value innovation strategy in services, so that they have a huge role in the service innovation. Service-oriented enterprises must improve the understanding and appreciation of the value innovation strategy, positive and flexible to adopt it, to win more competitive and better prospects for the development of service innovation.