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我国银色市场的现状及发展

摘 要
随着我国进入老龄化社会,老年产业已经成为一个商机无限的新兴产业。本文从我国老年消费品市场现状出发,根据老年消费者的消费心理和行为特征,重点分析老年消费品的市场营销策略,从而探讨我国老年市场的发展趋势和在发展过程中所面临的障碍。

关键词:老年消费者;消费行为;营销策略

China's silver market and the status of development of Abstract As China enters the aging of society, Elderly industry has become an enormous business opportunities in emerging industries. This paper from the country's aging status quo of the consumer goods market, according to the consumer's old psychological and behavioral characteristics, Analysis focused on the older consumer marketing strategy to explore the country's aging market development trends and the development process faces obstacles. Keywords : Older consumers; Consumer behavior; Marketing Strategy
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第1个回答  2007-06-04
Abstract
With the society entering an siver-haired age,the industry towards old has been a newly-born and potential industry.By analyzing the cosuming psychology of old people and their behaviors, this paper discusses the strategies to the siver-haired market,in order to put forward the future developing trend and the hinds of the exploiting of the siver-haired market.
Key words: Siver-haired cosumers,cosuming behaviors,marketing strategies
第2个回答  2007-06-05
楼上的不错
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