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摘 要
本文从企业跨国经营方式分析入手,对中国企业跨国经营的动因、优劣势进行了分析,指出了中国企业跨国经营的特点、现状和问题,提出了中国企业跨国经营战略制定方法。
关键词:中国企业;跨国经营;战略

The Abstract

This article from multinational management mode analysis, the Chinese multinational management of dynamics, analyzed the advantages and disadvantages, and points out that the Chinese enterprise multinational business characteristics, current situation and problems, and put forward China's multinational management strategy formulation method.

Keywords: Chinese enterprises; International business; strategy
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第1个回答  2011-05-23
This mode of multinational enterprises from the start, China's multinational enterprises on the motivation, strengths and weaknesses were analyzed, and points out the characteristics of multinational enterprises in China, status and issues, proposed cross-border management strategy of Chinese enterprises approach.
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