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Question

随着经济的持续高速发展，超市这种商品零售模式，在我国快速发展。中国加入 WTO 以后, 国内市场国际化、国际竞争国内化的态势进一步加剧, 企业行业面临着空前的机遇和挑战。在竞争激烈的市场经济里，谁拥有了顾客谁就拥有了市场竞争的优势。零售业竞争的关键是争夺终端客户,这些具有很高的重复购买行为, 顾客的满意度对零售商显得尤为重要。本文首先由现实经济背景下超市经营的现状引出顾客满意度的概念，由顾客满意度的概念引出了满意度概念的盲区：执行弱化，需求错位，投诉处理，忽视内部顾客的盲区。而后给予理论意见。接下来通过以世纪家家福超市顾客为研究对象, 介绍了研究背景、研究流程, 围绕着客户满意度的概念,结合世纪家家福超市制定研究设计与方法, 通过问卷调查法对世纪家家福超市顾客满意度进行分析, 探讨出影响世纪家家福超市顾客满意度的因素，即服务问题，购物环境问题，商品问题。针对这三个问题并结合理论知识给出世纪家家福提升超市顾客满意度的途径方法，最后得出结论与建议。

Answer 1

随着经济的持续高速发展，超市这种商品零售模式，在我国快速发展。
With the sustained and rapid development of economy, the supermarket this retail mode, the rapid development in our country.

中国加入 WTO 以后, 国内市场国际化、国际竞争国内化的态势进一步加剧, 企业行业面临着空前的机遇和挑战。
Since China entered the WTO, the domestic market internationalization, international competition intensifies, the situation further domestic zed enterprise industry is facing unprecedented challenges and opportunities.

在竞争激烈的市场经济里，谁拥有了顾客谁就拥有了市场竞争的优势。
In the fierce competition in the market economy, who owns the customer who has the advantage of market competition.

零售业竞争的关键是争夺终端客户,这些具有很高的重复购买行为, 顾客的满意度对零售商显得尤为重要。
Retail competition is key for terminal customers, these high repeat purchase behavior, customer satisfaction for retailers is particularly important.

本文首先由现实经济背景下超市经营的现状引出顾客满意度的概念，由顾客满意度的概念引出了满意度概念的盲区：执行弱化，需求错位，投诉处理，忽视内部顾客的盲区。
This paper firstly under the background of the real economy situation of supermarket management concept of customer satisfaction, drawn by the concept of customer satisfaction to the concept of drew satisfaction, blind: executive weakening demand dislocation, complaint investigation, and ignore the internal customers blind alleys.

而后给予理论意见。
Then give theoretical opinions.

接下来通过以世纪家家福超市顾客为研究对象, 介绍了研究背景、研究流程, 围绕着客户满意度的概念,结合世纪家家福超市制定研究设计与方法, 通过问卷调查法对世纪家家福超市顾客满意度进行分析, 探讨出影响世纪家家福超市顾客满意度的因素，即服务问题，购物环境问题，商品问题。
The next with century by every blessing supermarket customer as the research object, introduces the research background, the research procedure, the concept of around customer satisfaction, combining century every blessing supermarkets set the design and methods, through the questionnaire every blessing for centuries, supermarket customer satisfaction analysis discussed every blessing that reflect century customer satisfaction factor, supermarket shopping services, namely environmental problems, commodity problems.

针对这三个问题并结合理论知识给出世纪家家福提升超市顾客满意度的途径方法，最后得出结论与建议。
According to these three questions and combining theory knowledge gives century customer satisfaction every blessing of ascension supermarket approach, a conclusion and suggestion.

Answer 2

就这样了！
ith the sustained and rapid development of economy, the supermarket this retail mode, the rapid development in our country. Since China entered the WTO, the domestic market internationalization, international competition intensifies, the situation further domestic zed enterprise industry is facing unprecedented challenges and opportunities. In the fierce competition in the market economy, who owns the customer who has the advantage of market competition. Retail competition is key for terminal customers, these high repeat purchase behavior, customer satisfaction for retailers is particularly important. This paper firstly under the background of the real economy situation of supermarket management concept of customer satisfaction, drawn by the concept of customer satisfaction to the concept of drew satisfaction, blind: executive weakening demand dislocation, complaint investigation, and ignore the internal customers blind alleys.