Taste is such a subjective matter that we don‘ t usually conduct preference tests for food。 The most you can say about anyone‘ s preference tests for food。 The most you can say about anyones preference, is that its one persons opinion。 But because the two big cola companies-Coca-Cola and Pepsi Cola are marketed so aggressively, we have wondered how big a role taste preference actually plays in brand loyalty。 We set up a taste test that challenged people who identified themselves as either Coca-Cola classic or Pepsi fans: find your brand in a blind tasting。
We invited staff volunteers who had a strong liking for either Coca-Cola classic or Pepsi, Diet (低糖的) Coke, or Diet Pepsi。 These were people who thought they‘ d have no trouble telling their brand from the other brand。
We eventually located 19 regular cola drinkers and 27 diet cola drinkers。 Then we fed them four unidentified samples of co1a one at a time, regular colas for the one group, diet versions for the other。 We asked them to tell us whether each sample was Coke or Pepsi, then we analyzed the records statistically to compare the participants choices with what mere guess-work could have accomplished。
Getting all four samples right was a tough test, but not too tough, we thought, for people who believed they could recognize their brand。 In the end, only 7 out of 19 regular cola drinkers correctly identified their brand of choice in all four trials。 The diet-cola drinkers did a little worse-only 7 of 27 identified all four sample correctly。
While both groups did better than chance would predict, nearly half the participants in each group made the wrong choice two or more times。 Two people got all four samples wrong。 Overall, half the participants did about as well on the last round of tasting as on the first, so fatigue, or taste burnout, was not a factor。 Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price。
很感谢的、、、
不过有一个小小的问题、、、
In the end, only 7 out of 19 regular cola drinkers correctly identified their brand of choice in all four trials。就是这句话里面的7 out of 19 是指19个人里面只有七个人识别正确呢,还是19个人中只有七个人没识别正确……???
只有7个人识别正确。。。
可惜你仍然那么爱他 把这句翻译成英语 帮忙!
It's a pity that you still love him so much.It's too bad that you still love him so much.参考资料:http:\/\/zhidao.baidu.com\/question\/33236182.html?si=3
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