1、Your customers don't care about you. They don't care about your product or service.They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
你的顾客不会在意你,他们不在意你的产品和服务。他们在意他们自己,他们的梦想,他们的目标。现在,如果你能帮他们实现目标,他们会很在意你。要做到这一点,你必须理解他们的目标,他们的需求和内心的渴望。
2、Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves
比以往更接近你的用户,接近到在他们意识到他们需要什么之前告诉他们需要什么。
3、It's not the consumers' job to figure out what they want
弄清楚自己想要什么不是消费者的工作。
4、You can't just ask customers what they want and then try to give that to them. By thetime you get it built, they'll want something new.
你不能只是询问客户需要什么,然后试图将需要的东西提供给他们。当你把它做好的时候,他们就又想要新东西。
5、Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
营销是与价值相关的。这是一个复杂并且令人生厌的词,我们不会有机会让人们记住很多关于我们的信息。没有公司能够做到。所以我们必须非常清楚我们希望他们了解我们什么。
6、You can't look at the competition and say you're going to doit better. You have to look at the competition and say you're going to do itdifferently.
你不能看着竞争说你会做得比对手更好,你应该看着竞争说你会以不同的方式去做它。
7、Most people do not ever pick up the phone and call. They never ask, and that is what separates the people that do things from the people that just dream about them.You have to act, and you have to be willing to fail. You have to be willing to crash and burn, because if you are afraid of failing, you will not get very far.
大多数人从来不拿起电话就打(立即执行)。他们从来不问,这区分出了做事的人和做梦的人。你要行动,你还要乐于失败。你必须乐于一败涂地,如果惧怕失败,你不会走得很远。
8、One way to drive fear out of a relationship is to realize that your partner's values are the same as yours, that what you care about is exactly what they care about. In my opinion, that drives fear out and makes for a great partnership,whether it's a corporate partnership or a marriage.
让恐惧从一段关系中消失的一种方法是意识到你的合作伙伴的观念和你的是一样的。你关心的事情也正是他们关心的。在我看来,这一点让恐惧消失并形成好的合作关系,无论是商业还是婚姻。
9、A brand is simply trust.
品牌简单地说就是信任。
10、Everything is based on a simple rule: Quality is the best business plan.
一切都基于这个简单的规则:质量是最好的商业计划。
1. We're here to put a dent in the universe. Otherwise why else even be here?
活着就是为了改变世界,难道还有其他原因吗?
2. Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.
成为卓越的代名词,很多人并不能适合需要杰出素质的环境。
3. I would trade all of my technology for an afternoon with Socrates.
我愿意用我所有的科技去换取和苏格拉底相处的一个下午。
4.Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new。
死亡很可能是唯一的、最好的生命创造。它是生命的促变者。它送走老一代,给新一代开出道路。
5.If you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next。
你如果出色地完成了某件事,那你应该再做一些其他的精彩事儿。不要在前一件事上徘徊太久,想想接下来该做什么。
6.“Your time is limited, so don’t waste it living someone else’s life.”
“你的时间有限,所以不要浪费时间去过别人的生活。”
7.Life is brief, and then you die, you know?
人生短暂,过着过着你就没了,明白嚒?
8..You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new。
你不能只问顾客要什么,然后想法子给他们做什么。等你做出来,他们已经另有新欢了。
9.. There's a phrase in Buddhism, 'Beginner's mind.' It's wonderful to have a beginner's mind.
佛教中有一句话:初学者的心态;拥有初学者的心态是件了不起的事情。
10. I'm the only person I know that's lost a quarter of a billion dollars in one year... It's very character-building.
我是我所知道的唯一一个在一年中失去2.5亿美元的人……这对我的成长很有帮助。
史蒂夫·乔布斯人物评价:
乔布斯是美国最伟大的创新领袖之一,他的卓越天赋也让他成为了这个能够改变世界的人。(美国总统奥巴马评)
很少有人对世界产生像乔布斯那样的影响,这种影响将是长期的。(比尔盖茨评)
他懂得如何创造出令人惊叹的伟大产品。(保罗艾伦评)
他不一定是技术发明的伟人,但他肯定是洞悉人性的伟人。(张颐武评)
1、Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new。
死亡很可能是唯一的、最好的生命创造。它是生命的促变者。它送走老一代,给新一代开出道路。
2、You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
你不能只问顾客要什么,然后想法子给他们做什么。等你做出来,他们已经另有新欢了。
3、ungry, stay foolish.
求知若饥,虚心若愚。
4、innovation distinguishes between a leader and a follower.
创新决定了你是领导还是跟随者。
5、your time is limited, so don't waste it living someone else's life.
你的时间有限,所以不要浪费时间去过别人的生活。
6、design is not just what it looks like and feels like. design is how it works.
设计不只是外表和感觉,设计是产品如何运作。
7、we're here to put a dent in the universe. otherwise why else even be here?
活着就是为了改变世界,难道还有其他原因吗?
8、the only way to do great work is to love what you do. if you haven't found it yet, keep looking. don't settle.
成就的唯一途径是热爱自己的事业,如果你还没找到的话,继续寻找,不要屈就。
9、being the richest man in the cemetery doesn't matter to me ... going to bed at night saying we've done something wonderful... that's what matters to me.
当墓地里最有钱的人对我并不重要。对我来说,重要的是夜晚入睡前能为自己达到的成就喝采。
10、i want to put a ding in the universe.
我要在宇宙中留下痕迹。
以上就是乔布斯的十句英文原话。
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