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Question

A person who desires to make an impression must stand out in some way from the masses.And in a pleasing way.Being eccentric,being abnormal is not a distinction to covet.But doing admirable things in a different way gives one a great advantage.

So with salesmen,in person or in print.There is uniqueness which belittles and arouses resentment.There is refreshing uniqueness which enhances,which we welcome and remember.Fortunate is the salesman who has it.

We try to give each advertiser a becoming style.We make him distinctive,perhaps not in appearance,but in manner and in tone.He is given an individuality best suited to the people he addresses.

One man appears rugged and honest in a line where rugged honesty counts.One may be a good fellow where choice is a matter of favor. In other lines the man stands out by impressing himself as an authority.

We have already cited a case where a woman made a great success in selling clothing to girls,solely through a created personality which won.

That's why we have signed ads sometimes—to give them a personal authority.A man is talking—a man who takes pride in his accomplishments—not a"soul-less corporation."Whenever possible we introduce a personality into our ads.By making a man famous we make his product famous.When we claim an improvement,naming the man who made it adds effect.

Then we take care not to change an individuality which has proved appealing.Before a man writes a new ad on that line,he gets into the spirit adopted by the advertiser.He plays a part as an actor plays it
.
In successful advertising great pains are taken to never change our tone.That which won so many is probably the best way to win others.Then people come to know us.We build on that acquaintance rather than introduce a stranger in strange guise.People do not know us by name alone,but by looks and mannerisms.Appearing different every time we meet never builds up confidence.

Then we don't want people to think that salesmanship is made to order.That our appeals are created,studied,artificial.They must seem to come from the heart,and the same heart always,save where a wrong tack forces a complete change.

There are winning personalities in ads as well as people.To some we are glad to listen,others bore us.Some are refreshing,some commonplace.Some inspire confidence,some caution.

To create the right individuality is a supreme accomplishment.Then an advertiser's growing reputation on that line brings him ever- increasing prestige.Never weary of that part.Remember that a change in our characteristics would compel our best friends to get acquainted all over.

Answer 1

一个人想做出一个印象,必须在某种程度上脱离群众的. 在令人愉悦的方式被偏心、异常的不是一个区别贪图但做了极佳的事情以不同的方式给人一个人最大的优点。

这样的推销员,或打印有独特而轻,激起了仇恨那里是清新的独特性,提高,欢迎与我们记得幸运的是那些推销员。

我们试图让每个广告的一个成为风格我们使他与众不同,也许不是现象,但在方式和色调他是一个个性最适合他的地址。

一个男人出现在崎岖不平的地方,诚实诚信计数崎岖…一个可能是一个好人在选择是一个很重要的青睐。在其他的人最突出自己的权威。

我们已经引用案例。有一个女人取得了很大成功销售服装,仅通过一个女孩,创造个性。

这就是为什么我们签下了广告sometimes-to给他们一个个人权力一个人是talking-a为荣的人在他的accomplishments-not“soul-less公司。“每当可能我们介绍一种人格进入我们的广告让一个人,我们让他著名的产品著名的. 当我们要求得到改进,并将其命名为“人加的效果。

然后我们要小心不要改变这一个性的吸引力一个人写一个新的之前,他在那广告陷入精神所采用的广告商他扮演一个角色扮演它作为一个演员
。
在成功的广告巨大的痛苦被永远改变我们的音调那赢得了很多的可能是最好的办法来赢得他人的. 然后人们来了解我们. 我们建立于那熟人介绍一位陌生人比在陌生伪装人们不知道我们的名字,但看起来和女生的. 我们每次见面出现不同从不建立自信。

然后,我们不想让大家觉得销售定做我们呼吁,研究、人工他们必须好像是发自内心的,同样的心,在一个错了一个彻底的改变。

有获胜的个性在广告以及人. 一些我们很高兴听,别人给我们. 有些是清新的,有些不起眼的. 一些启发自信,非常谨慎。

创建合适的个性是一个卓越的成就那广告上的增长,他的名声,增加所带来的信誉不厌其烦的那部分记住,一个变化特征会迫使我们最好的朋友认识。

这是我从网上帮你翻译的，你看对吗？