Celebrity effect Nowadays, in order to improve the competitiveness, a large number of businesses seek for famous celebrities or stars to introduce their products by all kinds of media, such as on TV, on the Internet, and so on. It is universal to make full use of celebrity effect to make the products popular and sell them well.
Everything has two sides, and celebrity effect is no exception. If the stars set a wonderful brand for the products, on the one hand, to some extent, celebrity effect will bring great benefits to the company naturally, and a win-win result is achieved between companies and celebrities. On the other hand, it will guide consumers correctly. However, celebrity effect can have a negative impact in some way. For examples, when we buy something, we are easily influenced by celebrity effect to pursue brand, following like sheep. That is to say, sometimes celebrity effect will mislead consumers.
In my opinion, company and business ought to improve the quality of their products or goods, then invite stars to advertise for their products. What is more, celebrities had better improve the sense of responsibilities. Served as consumers, we should be aware of the purpose in terms of celebrity effect and had better think over about the phenomenon, making good arrangement of our financing instead of losing ourselves.
Everything has two sides, and celebrity effect is no exception. If the stars set a wonderful brand for the products, on the one hand, to some extent, celebrity effect will bring great benefits to the company naturally, and a win-win result is achieved between companies and celebrities. On the other hand, it will guide consumers correctly. However, celebrity effect can have a negative impact in some way. For examples, when we buy something, we are easily influenced by celebrity effect to pursue brand, following like sheep. That is to say, sometimes celebrity effect will mislead consumers.
In my opinion, company and business ought to improve the quality of their products or goods, then invite stars to advertise for their products. What is more, celebrities had better improve the sense of responsibilities. Served as consumers, we should be aware of the purpose in terms of celebrity effect and had better think over about the phenomenon, making good arrangement of our financing instead of losing ourselves.
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第1个回答 2010-11-02
反面：<追星热该降温了>、
中性：《我看追星》、《追星的利与弊》
正面：《追星不是错》、《追星，教给了我--》
我只想得出这么多了，希望对你有帮助。
中性：《我看追星》、《追星的利与弊》
正面：《追星不是错》、《追星，教给了我--》
我只想得出这么多了，希望对你有帮助。
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