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Question

香薰是在人们生活水平日益提高的情况下出现的产物，而目前市场上的香薰包装缺乏新颖的包装形式，而且色彩单一，因此人们的购买欲大大下降。本次设计为香薰品牌包装设计，拟定品牌为“沁雅”，立足于包装设计中的色彩与图案的运用为切入点，以及包装盒型上的变化，对“沁雅”香薰这一品牌进行包装设计论述。“沁雅”香薰包装设计运用不同的花卉图案以及清新的色彩搭配区别于市面上大部分的香薰包装，体现一个清新生活的理念，设计产品中有不同的香型香薰，不同的香型有不同的疗效，按照香型的不同分为几个系列，并在盒型及图案排版上有区别，产品定位在中高档包装设计。

关键词：香薰；包装设计；品牌理念
1

Answer 1

Aroma is in people's life level is increasing day by day under the condition of the product, and the aroma of packaging on the market at present the lack of novel packing form, and colour is single, so people can dramatically reduce the desire to buy. This design for the fragrance brand packaging design, to brand as the "seeps", based on the packaging design of the use of colour and design as the breakthrough point, and the change of packing box type, the "seeps" aromatherapy this brand in packaging design. "Seeps" fragrance packaging design using different flower design and pure and fresh colour is tie-in differs from most fragrance packaging on the market, is a pure and fresh life concept, design products have different aromatherapy scent, the curative effect of different flavor types have different, divided into several series according to the scent, and the difference on box type and design layout, product positioning in high-grade packaging design.
Key words: aroma; Packaging design; Brand concept

Answer 2

aromatherapy gradually comes to the stage with the

improvement of people's living standard. In the market

however, the stereotypical packaging and monotonous

color have greatly weakened the purchasing desire from

customers. Taking the aromatherapy brand "Qinya" as case

study, the thesis, based on the use of color,

pattern,and changable packaging shapes, decribes the

designing ideas of "Qinya". Qinya by using unique

packaging designing and clean color matching, differs

from the other aromatherapy brands, and represents an

idea of a simple living style. aromatherapy is in

different kinds with differnt functions, by which it can

be sorted into diferent series and distinguished in

package shape and pattern typography. All the packaging

designing will be a in high-grade position.

Answer 3

Rising living standards have boosted appearance of aromatherapy.While in the market,the package of aromatherapy now is lack of new designs and the colour is single, so people's desire for aromatherapy drops greatly. This is package design for fragrance brands. The brand we studied out named “Qinya”.
It based on colour of design, the use of pattern and variety of package box to discuss the design of package.