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欧神诺企业战略管理分析(题目也翻译)
英文摘要
随着市场竞争的日益激烈,顾客需求的不断变化,科学技术的迅速发展,企业的生存与发展正面临着越来越严峻的挑战。大量理论研究和实践探索表明,实行战略管理是企业在复杂多变的经营环境中获得持续竞争优势的根本途径,而且,随着经济全球化市场国际化进程的加快,我国企业必须而且应该在世界范围内与跨国公司进行国际竞争,这就要求我国企业必须根据外部环境及其变化趋势,结合自身内部资源条件,正确制定企业竞争战略,从而获得持续竞争优势,即企业的战略管理已经成为企业管理中的重点和核心。
本文以欧神诺为研究对象,着重分析其“建陶时装化”经营战略及基于顾客价值创新的“天下无砖”战略解决方案。首先对企业战略理论进行了系统的研究,企业战略的概念、企业战略管理的内容、几种主流的企业战略理论观点、学派和企业战略的一般方法几个层面来学习、研究。尝试性地从顾客价值创新来探讨企业的战略选择以及界定出战略实施的关键是整合企业价值链。从欧神诺所处的环境和企业内部资源条件来解析其“建陶时装化”经营战略选择的依据,并围绕着重研究了欧神诺“建陶时装化”经营战略的发展历程、内涵、战略解决方案。结合笔者对建陶行业与欧神诺的了解,从优化企业核心业务职能和整合企业价值链两方面来提出了相关的经营策略与建议。
关键词: 战略管理 顾客价值创新 价值链 “建陶时装化”战略“天下无砖”

第1个回答  2008-06-04
OU SHEN NUO enterprise's strategic management analyze

One that is with market competition is fierce day by day, the constant change of customer's demand, the rapid development of science and technology, the survival and development of enterprises is facing more and more severe challenge. A large amount of theoretical research and practical exploration indicate, it is that enterprises obtain the basic route to compete for the advantage during the complicated and changeable management environment continuously to implement strategic management, moreover, with the quickening of the internationalized process of market of economic globalization, the enterprises of our country must and should carry on the international competition with the trans-corporation worldwide, this requires the enterprises of our country to follow the external environment condition and variation tendency, combined one's own internal resource condition, made enterprise's competitive strategy correctly, thus obtained and competed for the advantage continuously, i.e. the strategic management of enterprise has already become focal point and core in business administration. This text regard Europe's supernatural promise as research object, analyze its " build pottery fashion " management strategy, and because of customer value " there are not bricks all over the world " strategic solution of innovation " emphatically. Have carried on systematic research to the business strategy theory at first, concept of the business strategy, enterprise content, several business strategy theory view, school and general method of business strategy of mainstream of strategic management study. It is to combine enterprise's value chain that the trying innovates strategic choice and key of making strategy implementation of the circle probing into enterprises from customer's value. From Europe's spirit Environment that promise in, and enterprise resource terms come, analyze their " build pottery fashion " basis of dealing in strategic choice, and around studying the supernatural promise " building pottery fashion " development course, intension, strategic solution of management strategy in Europe emphatically. Combine authors to the understanding building the pottery trade and Ou's supernatural promise, from optimizing enterprise's key business function and combining two respects of enterprise's value chain to put forward relevant management tactics and suggestion.
第2个回答  2008-06-04
  Ou Shennuo strategic management of enterprises

  With the increasingly fierce market competition, the ever-changing customer needs, the rapid development of science and technology, the survival and development of enterprises are facing increasingly tough challenges. Large number of theoretical study and practical exploration shows that the strategic management of enterprises is a complex and ever changing business environment was sustainable competitive advantage in a fundamental way,Moreover, the international market as economic globalization is speeding up the process of China's enterprises must and should and multinational companies in the world of international competition, which requires China's enterprises must be based on trends in the external environment and its changes, in light of its own internal resources, right Development of competitive strategy to gain sustainable competitive advantage, namely, the strategic management of enterprises have become the focus of the management of enterprises and the core.
  In this paper, Ou Shennuo for the study will focus on analyzing its "Building Ceramic fashion" business strategy based on customer value and innovation of "A World without brick" strategic solutions. First of all theories of corporate strategy for the study of the system, the concept of corporate strategy, strategic management of enterprises, several of the mainstream business strategy theories and viewpoints, school and business strategy general approach several levels to study, research. Attempt to innovation and customer value from enterprises to explore the strategic options and to define the implementation of the strategy, the key is to integrate the corporate value chain.Ou Shennuo from their environment and their internal resources to resolve its "Building Ceramic fashion," the strategic choice of operating basis, and on focusing on the Ou Shennuo "Building Ceramic fashion" business strategy of the development process, meaning, Strategicsolutions. With the author of Building Ceramic Industry and Ou Shennuo understanding, optimizing their core businessfunctions and integrate the corporate value chain to make the two areas related to business strategy and recommendations.
  Key words: strategic management of customer value innovation value chain "Building Ceramic fashion of" strategic "A World without bricks"本回答被提问者采纳

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