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中小企业网络营销的应用策略研究
当今世界经济正以势不可挡的趋势朝着全球市场一体化、企业生存数字化、商业竞争国际化的方向发展。新的经济发展趋势要求新时期的营销手段必须满足市场发展的需要，满足以客户需求为核心的当代市场经济的要求。经济的发展，技术的突进带来了新的营销理论:网络营销。网络营销带给中小企业新的机遇与挑战。中小企业在我国的经济发展中具有重要地位，发挥着重要作用，加强中小企业网络营销策略的研究己是时代所需。
中小企业在我国占有较大的比例，缓解了就业压力。中小企业也认识到网络营销是企业营销的必然趋势，一些中小企业积极开展了网络营销，其效果总是未能如愿。目前，我国企业网络营销现状堪忧，中小企业尤其如此。对于如何推进我国的企业网络营销，很多专家学者见仁见智，提出了很多观点，但对于中小企业如何发展网络营销的研究较少，尤其需要关注。
本文对中小企业和网络营销的定义进行了界定，以网络营销特点和中小企业自身特质为出发点，指出开展网络营销是中小企业的必然选择。对我国中小企业网络营销的现状和面临的问题进行了分析，根据网络营销的原理，结合我国中小企业的现实状况，提出了适合我国中小企业网络营销的策略，希望能为中小企业网络营销的有效开展提供帮助和建议。
中小企业 网络营销 营销策略
中小企业网络营销的应用策略研究
A Study of Application Strategy of SME Network Marketing
当今世界经济正以势不可挡的趋势朝着全球市场一体化、企业生存数字化、商业竞争国际化的方向发展。
Nowadays, world economy unstoppably develops towards the direction of global market integration, enterprise survival digitalization, business competition international.
新的经济发展趋势要求新时期的营销手段必须满足市场发展的需要，满足以客户需求为核心的当代市场经济的要求。
The new economic development trend requires that marketing tools of new period must meet the needs of market development and modern market economy whose core is customer demands.
经济的发展，技术的突进带来了新的营销理论:网络营销。
Economic development and technological progress have brought new marketing theory: network marketing.
网络营销带给中小企业新的机遇与挑战。
Network marketing brings new opportunities and challenges to SMEs.
中小企业在我国的经济发展中具有重要地位，发挥着重要作用，加强中小企业网络营销策略的研究己是时代所需。
SMEs have an important position and play an important role in China's economic development, therefore strengthening SME network marketing strategy is the need of the time.
中小企业在我国占有较大的比例，缓解了就业压力。中小企业也认识到网络营销是企业营销的必然趋势，一些中小企业积极开展了网络营销，其效果总是未能如愿。SMEs take a large proportion in China and ease the employment pressure. SMEs also recognize that marketing is an inevitable trend of enterprise marketing and some of them actively carry out the marketing networks, but it does not do well.
目前，我国企业网络营销现状堪忧，中小企业尤其如此。
At present, status of China's enterprise, particularly SME, network marketing remains depressingly.
对于如何推进我国的企业网络营销，很多专家学者见仁见智，提出了很多观点，但对于中小企业如何发展网络营销的研究较少，尤其需要关注。
On how to promote China's enterprise network marketing, many experts and scholars elicit different opinions, putting forward many views, but study less on how to develop the SME network marketing which should be paid particular attention.
本文对中小企业和网络营销的定义进行了界定，以网络营销特点和中小企业自身特质为出发点，指出开展网络营销是中小企业的必然选择。
This paper delimits the definition of small and medium enterprises and network marketing, and using the features of network marketing and qualities of SME as the starting point, points out that network marketing is a natural choice of SME.
对我国中小企业网络营销的现状和面临的问题进行了分析，根据网络营销的原理，结合我国中小企业的现实状况，提出了适合我国中小企业网络营销的策略，希望能为中小企业网络营销的有效开展提供帮助和建议。
in accordance with the principles of network marketing, with the actual situation of China's SME, the status of network marketing and the problems China's SME faced are analyzed, network marketing strategy suited to China's SME is proposed, hoping to provide help and advice to effectively progressing network marketing for SMEs.
中小企业 网络营销 营销策略
SME network marketing marketing strategy
A Study of Application Strategy of SME Network Marketing
当今世界经济正以势不可挡的趋势朝着全球市场一体化、企业生存数字化、商业竞争国际化的方向发展。
Nowadays, world economy unstoppably develops towards the direction of global market integration, enterprise survival digitalization, business competition international.
新的经济发展趋势要求新时期的营销手段必须满足市场发展的需要，满足以客户需求为核心的当代市场经济的要求。
The new economic development trend requires that marketing tools of new period must meet the needs of market development and modern market economy whose core is customer demands.
经济的发展，技术的突进带来了新的营销理论:网络营销。
Economic development and technological progress have brought new marketing theory: network marketing.
网络营销带给中小企业新的机遇与挑战。
Network marketing brings new opportunities and challenges to SMEs.
中小企业在我国的经济发展中具有重要地位，发挥着重要作用，加强中小企业网络营销策略的研究己是时代所需。
SMEs have an important position and play an important role in China's economic development, therefore strengthening SME network marketing strategy is the need of the time.
中小企业在我国占有较大的比例，缓解了就业压力。中小企业也认识到网络营销是企业营销的必然趋势，一些中小企业积极开展了网络营销，其效果总是未能如愿。SMEs take a large proportion in China and ease the employment pressure. SMEs also recognize that marketing is an inevitable trend of enterprise marketing and some of them actively carry out the marketing networks, but it does not do well.
目前，我国企业网络营销现状堪忧，中小企业尤其如此。
At present, status of China's enterprise, particularly SME, network marketing remains depressingly.
对于如何推进我国的企业网络营销，很多专家学者见仁见智，提出了很多观点，但对于中小企业如何发展网络营销的研究较少，尤其需要关注。
On how to promote China's enterprise network marketing, many experts and scholars elicit different opinions, putting forward many views, but study less on how to develop the SME network marketing which should be paid particular attention.
本文对中小企业和网络营销的定义进行了界定，以网络营销特点和中小企业自身特质为出发点，指出开展网络营销是中小企业的必然选择。
This paper delimits the definition of small and medium enterprises and network marketing, and using the features of network marketing and qualities of SME as the starting point, points out that network marketing is a natural choice of SME.
对我国中小企业网络营销的现状和面临的问题进行了分析，根据网络营销的原理，结合我国中小企业的现实状况，提出了适合我国中小企业网络营销的策略，希望能为中小企业网络营销的有效开展提供帮助和建议。
in accordance with the principles of network marketing, with the actual situation of China's SME, the status of network marketing and the problems China's SME faced are analyzed, network marketing strategy suited to China's SME is proposed, hoping to provide help and advice to effectively progressing network marketing for SMEs.
中小企业 网络营销 营销策略
SME network marketing marketing strategy
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第1个回答 2008-06-06
Application of SME network marketing strategy study
In today's world economy is unstoppable trend toward global market integration, business survival figures, business competitiveness in the direction of international development. The new economic development trend has made the new era of marketing tools to meet the needs of market development, to meet customer demand as the core of the modern market economy. Economic development, technology has brought the process into a new marketing theory: network marketing. Network Marketing SMEs bring new opportunities and challenges. SMEs in China's economic development has an important position to play an important role in strengthening SME network marketing strategy of their era is required.
SMEs in China account for a large percentage to ease the employment pressure. SMEs also recognize that marketing is an inevitable trend of corporate marketing, some SMEs actively carry out the marketing networks, the effect is always unable to do so. At present, China's enterprise network marketing status worrisome, particularly SMEs. On how to promote China's enterprise network marketing, many experts and scholars a matter of opinion, put forward many views, but how to develop the SME network marketing study less, in particular concern.
In this paper, small and medium enterprises and network marketing for the definition of a defined, to network marketing its own characteristics and qualities of SMEs as the starting point, pointed out that SMEs in network marketing is a natural choice. China's SMEs on the status of network marketing and the problems faced were analyzed, in accordance with thApplication of SME network marketing strategy study
In today's world economy is unstoppable trend toward global market integration, business survival figures, business competitiveness in the direction of international development. The new economic development trend has made the new era of marketing tools to meet the needs of market development, to meet customer demand as the core of the modern market economy. Economic development, technology has brought the process into a new marketing theory: network marketing. Network Marketing SMEs bring new opportunities and challenges. SMEs in China's economic development has an important position to play an important role in strengthening SME network marketing strategy of their era is required.
SMEs in China account for a large percentage to ease the employment pressure. SMEs also recognize that marketing is an inevitable trend of corporate marketing, some SMEs actively carry out the marketing networks, the effect is always unable to do so. At present, China's enterprise network marketing status worrisome, particularly SMEs. On how to promote China's enterprise network marketing, many experts and scholars a matter of opinion, put forward many views, but how to develop the SME network marketing study less, in particular concern.
In this paper, small and medium enterprises and network marketing for the definition of a defined, to network marketing its own characteristics and qualities of SMEs as the starting point, pointed out that SMEs in network marketing is a natural choice. China's SMEs on the status of network marketing and the problems faced were analyzed, in accordance with the principles of network marketing, with the actual situation of China's SMEs, the proposed network suited to China's SME marketing strategy, hoping to network marketing for SMEs effective To provide help and advice.
SME marketing network marketing strategye principles of network marketing, with the actual situation of China's SMEs, the proposed network suited to China's SME marketing strategy, hoping to network marketing for
In today's world economy is unstoppable trend toward global market integration, business survival figures, business competitiveness in the direction of international development. The new economic development trend has made the new era of marketing tools to meet the needs of market development, to meet customer demand as the core of the modern market economy. Economic development, technology has brought the process into a new marketing theory: network marketing. Network Marketing SMEs bring new opportunities and challenges. SMEs in China's economic development has an important position to play an important role in strengthening SME network marketing strategy of their era is required.
SMEs in China account for a large percentage to ease the employment pressure. SMEs also recognize that marketing is an inevitable trend of corporate marketing, some SMEs actively carry out the marketing networks, the effect is always unable to do so. At present, China's enterprise network marketing status worrisome, particularly SMEs. On how to promote China's enterprise network marketing, many experts and scholars a matter of opinion, put forward many views, but how to develop the SME network marketing study less, in particular concern.
In this paper, small and medium enterprises and network marketing for the definition of a defined, to network marketing its own characteristics and qualities of SMEs as the starting point, pointed out that SMEs in network marketing is a natural choice. China's SMEs on the status of network marketing and the problems faced were analyzed, in accordance with thApplication of SME network marketing strategy study
In today's world economy is unstoppable trend toward global market integration, business survival figures, business competitiveness in the direction of international development. The new economic development trend has made the new era of marketing tools to meet the needs of market development, to meet customer demand as the core of the modern market economy. Economic development, technology has brought the process into a new marketing theory: network marketing. Network Marketing SMEs bring new opportunities and challenges. SMEs in China's economic development has an important position to play an important role in strengthening SME network marketing strategy of their era is required.
SMEs in China account for a large percentage to ease the employment pressure. SMEs also recognize that marketing is an inevitable trend of corporate marketing, some SMEs actively carry out the marketing networks, the effect is always unable to do so. At present, China's enterprise network marketing status worrisome, particularly SMEs. On how to promote China's enterprise network marketing, many experts and scholars a matter of opinion, put forward many views, but how to develop the SME network marketing study less, in particular concern.
In this paper, small and medium enterprises and network marketing for the definition of a defined, to network marketing its own characteristics and qualities of SMEs as the starting point, pointed out that SMEs in network marketing is a natural choice. China's SMEs on the status of network marketing and the problems faced were analyzed, in accordance with the principles of network marketing, with the actual situation of China's SMEs, the proposed network suited to China's SME marketing strategy, hoping to network marketing for SMEs effective To provide help and advice.
SME marketing network marketing strategye principles of network marketing, with the actual situation of China's SMEs, the proposed network suited to China's SME marketing strategy, hoping to network marketing for
第2个回答 2008-06-06
Application of SME network marketing strategy study
In today's world economy is unstoppable trend toward global market integration, business survival figures, business competitiveness in the direction of international development. The new economic development trend has made the new era of marketing tools to meet the needs of market development, to meet customer demand as the core of the modern market economy. Economic development, technology has brought the process into a new marketing theory: network marketing. Network Marketing SMEs bring new opportunities and challenges. SMEs in China's economic development has an important position to play an important role in strengthening SME network marketing strategy of their era is required.
SMEs in China account for a large percentage to ease the employment pressure. SMEs also recognize that marketing is an inevitable trend of corporate marketing, some SMEs actively carry out the marketing networks, the effect is always unable to do so. At present, China's enterprise network marketing status worrisome, particularly SMEs. On how to promote China's enterprise network marketing, many experts and scholars a matter of opinion, put forward many views, but how to develop the SME network marketing study less, in particular concern.
In this paper, small and medium enterprises and network marketing for the definition of a defined, to network marketing its own characteristics and qualities of SMEs as the starting point, pointed out that SMEs in network marketing is a natural choice. China's SMEs on the status of network marketing and the problems faced were analyzed, in accordance with the principles of network marketing, with the actual situation of China's SMEs, the proposed network suited to China's SME marketing strategy, hoping to network marketing for SMEs effective To provide help and advice.
SME marketing network marketing strategy
In today's world economy is unstoppable trend toward global market integration, business survival figures, business competitiveness in the direction of international development. The new economic development trend has made the new era of marketing tools to meet the needs of market development, to meet customer demand as the core of the modern market economy. Economic development, technology has brought the process into a new marketing theory: network marketing. Network Marketing SMEs bring new opportunities and challenges. SMEs in China's economic development has an important position to play an important role in strengthening SME network marketing strategy of their era is required.
SMEs in China account for a large percentage to ease the employment pressure. SMEs also recognize that marketing is an inevitable trend of corporate marketing, some SMEs actively carry out the marketing networks, the effect is always unable to do so. At present, China's enterprise network marketing status worrisome, particularly SMEs. On how to promote China's enterprise network marketing, many experts and scholars a matter of opinion, put forward many views, but how to develop the SME network marketing study less, in particular concern.
In this paper, small and medium enterprises and network marketing for the definition of a defined, to network marketing its own characteristics and qualities of SMEs as the starting point, pointed out that SMEs in network marketing is a natural choice. China's SMEs on the status of network marketing and the problems faced were analyzed, in accordance with the principles of network marketing, with the actual situation of China's SMEs, the proposed network suited to China's SME marketing strategy, hoping to network marketing for SMEs effective To provide help and advice.
SME marketing network marketing strategy
第3个回答 2008-06-06
Medium-sized and small enterprises network marketing application tactics studies nowadays world economy is unifying with the trend advancing irresistibly to the whole world marketplace , enterprise survival digitization , commercial competition internationalization direction develop. Need the new economic growth trend must satisfy a marketplace developing as requiring that the new period camp sells a means , the request satisfying the present age market economy centering on customer need. Development of the economy , the technology marching forward have brought along new camp selling theory: Network marketing. Network marketing brings to medium-sized and small enterprises new opportunities and challenge. Medium-sized and small enterprises is having important position , is bringing the important effect into play in economic growth of our country, reinforce being hit by peanuts network marketing tactics's studying self own is that the times is required.
Medium-sized and small enterprises is occupied in our country bigger proportion , the pressure having relieved employment. That medium-sized and small enterprises is also known to network marketing has been the inevitable trend that enterprise camp sells , a few medium-sized and small enterprises have carried out network marketing actively , whose effect has always failed to satisfy the wish. At present, our country enterprise network marketing current situation may worry about, medium-sized and small enterprises especially so-called. But to enterprise network marketing , many experts scholar how to push forward our country's opinions differ, have brought forward many viewpoints, the research how to develop network marketing to medium-sized and small enterprises less , needs to pay close attention to especially.
The boundary having been in progress to medium-sized and small enterprises and the network marketing definition fixes the main body of a book , oneself particularity is starting point , pointing out the network marketing carrying out is that the medium-sized and small enterprises necessity chooses with the network marketing characteristic and medium-sized and small enterprises. Problem facing the network marketing current situation and has carried out analysis on our country medium-sized and small enterprises, basis the network marketing principle, union our country medium-sized and small enterprises reality situation, have brought forward the tactics being suitable to our country medium-sized and small enterprises network marketing , have hoped that being able to be medium-sized and small enterprises network marketing's is effective carrying out providing help and suggestion.
Medium-sized and small enterprises network marketing camp sells tactics
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希望能帮住到你
Medium-sized and small enterprises is occupied in our country bigger proportion , the pressure having relieved employment. That medium-sized and small enterprises is also known to network marketing has been the inevitable trend that enterprise camp sells , a few medium-sized and small enterprises have carried out network marketing actively , whose effect has always failed to satisfy the wish. At present, our country enterprise network marketing current situation may worry about, medium-sized and small enterprises especially so-called. But to enterprise network marketing , many experts scholar how to push forward our country's opinions differ, have brought forward many viewpoints, the research how to develop network marketing to medium-sized and small enterprises less , needs to pay close attention to especially.
The boundary having been in progress to medium-sized and small enterprises and the network marketing definition fixes the main body of a book , oneself particularity is starting point , pointing out the network marketing carrying out is that the medium-sized and small enterprises necessity chooses with the network marketing characteristic and medium-sized and small enterprises. Problem facing the network marketing current situation and has carried out analysis on our country medium-sized and small enterprises, basis the network marketing principle, union our country medium-sized and small enterprises reality situation, have brought forward the tactics being suitable to our country medium-sized and small enterprises network marketing , have hoped that being able to be medium-sized and small enterprises network marketing's is effective carrying out providing help and suggestion.
Medium-sized and small enterprises network marketing camp sells tactics
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希望能帮住到你
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