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Question

摘 要

我国啤酒企业的市场竞争面对全球经济一体化趋势带来的变化,为促进啤酒企业的生存和发展.在这样的情况下,市场营销就成为企业各项工作的重中之重.如何通过强化营销管理来提高销售力,发展市场,壮大自己,是我国啤酒企业应该认真思考的问题. 如何制定营销策划是每个啤酒生产企业都十分慎重和重视的问题，一个好的营销策划可使啤酒企业最大限度地发挥营销潜能，促进啤酒企业营销工作顺利开展，而一个成功啤酒营销策划，不仅能促进啤酒的销量，增加啤酒企业经济效益。因此，啤酒企业如何制定一个好营销策划，就成为啤酒企业销售工作能否顺利开展的重要条件。本文介绍了燕京啤酒（山东无名）股份有限公司的营销状况，对燕京啤酒（山东无名）股份有限公司的营销进行了全面分析，总结了燕京啤酒（山东无名）股份有限公司营销的特点，深入探讨了燕京啤酒（山东无名）股份有限公司营销问题的根源，分析燕京啤酒（山东无名）股份有限公司营销的重点，提出了燕京啤酒（山东无名）股份有限公司营销策划方案，并针对燕京无名啤酒产品提出了营销策划方案，该营销方案为中型啤酒企业销售探索提供了思路。

关键词：燕京无名；营销；营销策划；营销管理

Answer 1

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