逻辑要清晰,用词要专业,句子要通顺
Recently, advertising, as an influential social system, which integrates the content of mass media has been playing a key role in people’ viewing the world. Many educational policies and popular elements are involved till today, so what makes advertising so powerful?
Jean-Baudrillard, a great French thinker remarks that the mass may be provoked by others in such social activities as consumption, working, shopping and so forth, and then they may feel hostile to each other. Thus, the mass will turn to be indifferent with any information involved. It seems that the society disappears from the earth, consequently rankings, feelings, forms of culture; especially the borders of media between facts themselves also come to “the battle”. (Jean-Baudrillard, 2006:102) As for this point of view, this challenges the sureness of today’s media. In effect, the current advertising is broadening people’s social space and brings people some disciplines and styles of life. But a lot of negative effects come after advertising gradually become far from the communication with people and make people hard to comprehend
The American historian D.M. the baud said that in terms of the macroscopic, advertising has intense impact on the society, which can be compared with the influence caused by the school and church with long history. It can force people to form the fondness of norm for advertising with power. Now advertising has become the strength to control various systems in the society.(胡曙中,2004:280) actually, some advertising lead people to enjoy their glamour of rhetoric feature. Take today’s electronic advertising for example, what attract people are the so-called super stars and elegant rhetoric features so people can just remember a moving story instead of the product. According to the Cultural Imperialism and the Third World cultural ideology of consumerism” products and service advertising, most of them are related to consumption instead of the process of production. We can clearly realize that advertising mainly focus on the effect of persuasion. It is safe to say that there is no advertising, there is no life. It is said that a child, at the age of 16 in America falls victim to ten thousand pieces of advertising. For sake of this, we have to realize the negative effects of advertising. Nowadays, advertising seems opposite to the product itself. It sounds good in various rhetoric features but confusing in reality. From all of these we can draw a natural conclusion—we have to make deeply self-examination in terms of the negative effects caused by rhetoric advertising. The advertising like this, for example, may put thousands of women and girls into trouble, “disillusioned with life, love, and marriage?” “You need helping phone me and the savior gives his phone number to his sheep.”(石定乐,2006:75)
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