请帮忙翻译下面的句子！多谢

Question

You’ve heard it said that there are three ways to grow your business: More people, spending more money, more often. Getting customers to spend more means you need to give them a reason to do so, using incentives, thinking out of the box: they don’t have to buy YOUR products and services! Sure, they can buy bundles, you can upsell them, add the sound system and stand and installation and cables when you sell the big screen TV set, but what about other peoples’ products and services outside of your business? Do Wedding Planners think beyond the wedding to providing life insurance, children’s daycare and divorce lawyers? By maintaining a long-term relationship with their customers and thinking in terms of their CUSTOMERS’ needs, they can make a lot more money.

Think about me taking my car in for a lube. The car’s dirty, so I ask my mechanic, Ray, if he can have my car washed and detailed. No – he doesn’t do washing and detailing. Fine, but could he subcontract that service to one of those amazing traveling detailing men? Sure, he could. He could simply hand me a checklist when I get there, asking me to choose which service I want, in addition to the $37 lube, including detailing, washing, satellite radio purchase and installation, windshield chip repair, dent removal, GPS, tires, etc., and subcontract all those services, have people come and fetch the car and install the stuff, fix the car, and pay Ray a generous commission, all net profit to him, no cost, no time, no risk! What would happen to his bottom line? It would go through the roof! Why doesn’t he do it? Because he has been conditioned to focus on his primary business and leave all this extra income – the easy money – on the table for smart people like you.

Also, start high and drop down. When I go to buy a suit or a shirt, a good salesman will offer me ties, shoes, belts, suits, jackets, shirts, pants, sweaters, an overcoat – great! The $80 shirt is cheap compared to the $1,000 suit, and so on. But what about selling me a laptop? It is possible, you know, if properly presented, through Gift Certificates, demonstrations, an invitation to a cocktail party where I will see a demonstration of a home theater service (if I’m buying a thousand dollar suit, I can probably afford the Home Theater thingy) or the latest GPS… When my lovely wife pops down to the spa to use the $300 voucher I bought her, it would be a good idea to invite her to a special Girls’ Party to see new dresses, jewelry, cruises… lots of easy, extra profits available right there, don’t you think?

Answer 1

1楼2楼说得有理！