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Question

下面就是~~正式一点的 因为是论文摘要

上世纪80年代初，人们曾把体育与广告媒体的关系概括为“体育需要宣传，宣传需要体育”。这种说法很直接的分析出广告媒体与体育之间的关系，即：以媒为介，借力发展体育；体育搭台，借力促进媒体；优势互补，体育与媒体共赢。
近年来，尤其08年第29届奥林匹克运动会在我国成功举办，广告与体育的关系变得更加密不可分。只要打开电视，翻开报纸，我们不难发现，众多商品广告中，体育广告尤为引人注目，并且脍炙人口的广告语更是体育宣传的有力武器。那么，二者之间的关系具体表现在哪里呢？其关系又要从哪些方面来表现呢？带着上面提出的问题，本篇论文从广告与体育竞赛本身、与体育营销、与体育各个元素、以及与2008年奥运会的关系这四个方面来一一阐述。在分析广告对于体育的积极作用与消极影响时，本文引用了大量的事例和数据以求能够更有力的对广告媒体和体育之间的关联加以分析和介绍。在阐述的同时，本人例举了广告与体育共同发展过程的所中出现的问题，使读者能够更直观的体会到广告与体育之间的相互影响，并且对二者未来的发展方向加以把握。

Answer 1

As early as 1980s, the relationship between sports and advertisement media was briefed"Sports needs advertisement, advertisement wants sports". This saying put the connections between sports and advisement in a direct way, that is to say: Based on the promotion by media, sports develops itself well;Sports generates materials and news for media, accelerating the growth of media. Sports and media grows based on a win-win baise with complemetary advantages.

Answer 2

In the early 80 century, people had the sports media relations and advertising as "in need of sports publicity, publicity needs of sports." This is a very straight-forward analysis of the advertising media and the relationship between sports, namely: to refer to the media, leveraging the development of sport; Sports Stage, leveraging the promotion of media; complement each other, sports a win-win situation with the media.
In recent years, in particular, in 2008 the 29th Olympic Games held in China, the relationship between advertising and sports become more closely linked. As long as we turn on the TV, read newspapers, we can easily find many goods in advertising, sports advertising more compelling, and well-known advertising phrase is a powerful weapon for sports publicity. In that case, the specific relationship between the two in the wrong? But also their relationship to what performance? With the issues raised above, this paper from the advertising and sports competition itself, and sports marketing, and sports of various elements, as well as the relationship between the 2008 Olympic Games in terms of these four on 11. Advertising for the analysis of the positive role of sports and negative effects, the paper quoted a large number of examples and data to enable more effective advertising media and sports to be the link between analysis and presentation. In explaining the same time, I cited the advertising and sports development of the common problems so that readers can experience more visual advertising and the interaction between sports, and the future direction of the two to be sure.

Answer 3

In the early 80 century, people had the sports media relations and advertising as "in need of sports publicity, publicity needs of sports." This is a very straight-forward analysis of the advertising media and the relationship between sports, namely: to refer to the media, leveraging the development of sport; Sports Stage, leveraging the promotion of media; complement each other, sports a win-win situation with the media.
This saying put the connections between sports and advisement in a direct way, that is to say: Based on the promotion by media, sports develops itself well;Sports generates materials and news for media, accelerating the growth of media. Sports and media grows based on a win-win baise with complemetary advantages.