There are many variables in exporting.We can alter them in order to achieve the best marketing.These variables include product,presentation,publicity,physical distribution,price and channels.The first-class product should be provided together with its function,its basic design and its qualities,etc.Presentation includes its styling and its packaging.The design elements affect how a product looks rather than how it works.Publicity is to stimulate demand through a variety of techniques, including advertising,trade fair,personal selling and so on.Physical distribution is how we transport and store the product from the seller to the buyer.Price depends on costs.We have to take into account where we sell it,who we sell it to,and our competitor's prices.Channels mean the intermediaries through which we reach the end-user.
If our product is,say,insurance,then personal selling might be the most important element in the marketing mix.If our product is petrol then the most important element might be physical distribution.But shampoo as you can see on TV,may be bought because of heavy advertising,so the most important may be marketing channels.
Exporting means being concerned with people and their needs.That is,being oriented to the needs of customers rather than the needs of products.Exporting may not seem very important if you are selling some basic commodity that everyone needs.But once a basic need has been covered customers become more choosy.They look for alternatives,they want better products,and they are more difficult to satisfy.A satisfied customer is one who is pleased with what he has bought.It is important to know what he needs and what will please him,and when and how his needs are changing,because we must be ready to change our product in the same way.
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英语高手请进,翻译成英文
I can't continue like this.I should pick up my concidence again and find the real me!
英语高手请进!请多指教用英语怎么将
在地道口语中 请多多指教译为 Kindly give us your advice.请多多指教。此外比较贴切的表达还有:I would appreciate your comments.请多指教。想了解更多,请看:文化背景差异与翻译例析 http:\/\/hi.baidu.com\/zhangxianbao\/blog\/item\/14ca7b89ef7783b30f24444a.html ...
英语高手请进!请帮翻译成地道英文.谢谢!
The incoming letter receives, now has been much better? Hoped that you will soon be restored to health! I have received 250 dollars which you on 25th send. Because of yours peculiar circumstance, you may after arriving at Beijing the spare money 500 dollars, pays us with the ca...
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hope it will help.=== 1 on days when my friends and I would once have ridden bikes to the public pool,we drove my car along the river road to explore an old abandoned train stain.在那些日子里,我和我的朋友本应该是自行车一族,可是我们却开着我的车沿着江边的大路去寻找一个早已...
英语高手请进(翻译)(200高分)
4. When I was small, I always tell her that the wolf is coming, and she cried scared straight.5. Not easy to do scientific research, not only takes time, effort and funds, it is also necessary with akrasia and dedication Two 1. Finch, stormed into her room, moving her ...
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by bike often.5. What are you going to do between 9 to 10 tomorrow? I study English during this period everyday.6. I haven't heard from her in recent years.7. He waters the flowers everyday. Now he's watering them in the garden. He just finished watering the roses....
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1.His life experience has always been playing an important role in his professional life.2.It has been 2 years that he found a job in an international bank since he moved to London.3.He appreciated her compassion and understanding, because at that time it meant a lot to him....
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They are very busy all the year round.is he studying there?there are lots of fish in the swamp, the birds live on the fish.the farmer provide the citizen in the city with plenty of vegetable our school covers an area of 50,000 square meters.it will be of great pleasure ...