英语高手请进 英语翻译

There are many variables in exporting.We can alter them in order to achieve the best marketing.These variables include product,presentation,publicity,physical distribution,price and channels.The first-class product should be provided together with its function,its basic design and its qualities,etc.Presentation includes its styling and its packaging.The design elements affect how a product looks rather than how it works.Publicity is to stimulate demand through a variety of techniques, including advertising,trade fair,personal selling and so on.Physical distribution is how we transport and store the product from the seller to the buyer.Price depends on costs.We have to take into account where we sell it,who we sell it to,and our competitor's prices.Channels mean the intermediaries through which we reach the end-user.
If our product is,say,insurance,then personal selling might be the most important element in the marketing mix.If our product is petrol then the most important element might be physical distribution.But shampoo as you can see on TV,may be bought because of heavy advertising,so the most important may be marketing channels.
Exporting means being concerned with people and their needs.That is,being oriented to the needs of customers rather than the needs of products.Exporting may not seem very important if you are selling some basic commodity that everyone needs.But once a basic need has been covered customers become more choosy.They look for alternatives,they want better products,and they are more difficult to satisfy.A satisfied customer is one who is pleased with what he has bought.It is important to know what he needs and what will please him,and when and how his needs are changing,because we must be ready to change our product in the same way.
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有很多的变数exporting.我们可以改变他们,以达到最好的marketing.these变数,包括产品,演示,宣传,物流配送,价格和channels.the第一一流的产品,应提供连同其功能,其基本设计和其素质, etc.presentation包括其造型和其packaging.the设计元素是如何影响产品的外观,而不是它如何works.publicity是,以刺激需求,通过各种技术,包括广告,贸易洽谈会,个人出售等on.physical分布是,我们如何运输和储存产品从卖方到buyer.price ,取决于费用。亦要顾及的地方,我们卖掉它,谁卖给我们,和我们的竞争对手的prices.channels是指中介机构通过我们达到最终用户。
如果我们的产品,也就是说,保险,那么个人出售可能是最重要的一环,在营销mix.if我们的产品是汽油,然后最重要的因素可能是身体distribution.but洗发水你可以看到在电视上,可能会买因为沉重的广告,所以最重要的可能是营销渠道。
出口的手段正在关注的人民和他们的needs.that是,面向顾客的需要,而非需要products.exporting可能似乎不是很重要,如果您正在出售的一些基本商品,每个人都needs.but一次的基本需要,已涵盖的客户变得更加choosy.they寻找替代品,他们希望更好的产品,而且他们更难以satisfy.a满意的客户是一个谁是高兴与他bought.it重要的是要知道他需要什么会请他,何时及如何,他需要的变化,因为我们必须作好准备,改变我们的产品在同样的方式。
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第1个回答  2008-07-20
在产品输出中有许多变量。我们可以通过改变这些变量来达到最佳的市场销售。这些变量包括产品本身、外观、宣传、物流、价格以及销售渠道。提供一流产品的同时也应该提供它的功能、基础设计和特性等。产品外观包括样式和包装。设计元素对产品外观的影响大于它对产品作用的影响。产品的宣传通过不同方式刺激需求,它包括广告、贸易交易会、个人销售等等。物流就是我们怎样将产品从卖家那里运输并储藏到买家处。价格取决于成本。我们必须考虑出售产品的地点、对象和竞争对手的价格。销售渠道就是产品到达最终使用者所经过的中间环节(中介)。假如我们的产品是类似于保险这样的,那么个人销售就是营销中最重要的因素。如果产品是汽油,那么最重要的就是物流。但是像我们在电视上看到的洗发水,人们会买它也许是因为大量的广告,所以最重要的是销售渠道。
产品输出关注的是人们和他们的需求。那就是说,它定位于消费者的需求而不是产品的需求。当你销售每个人都需要的基础商品时,产品输出看起来不那么重要。但是一旦满足了基本需求,消费者就会变得挑剔。他们追求多种选择,想要更好的产品,并且更难取悦。一个满意的消费者是一个对自己所买的东西感到满意的人。知道他(消费者)需要什么、怎样的东西能使他满意、他什么时候需要以及他的需求怎样变化是很重要的,因为我们必须同步改变我们的产品。本回答被提问者采纳
第2个回答  2008-07-16
有许多可变物在出口。我们可以修改他们为了达到最佳的行销。这些可变物包括产品、介绍、宣传、实体分配、价格和渠道。应该与它的作用一起提供头等产品、它的基本设计和它的质量等等。介绍包括它称呼和它包装。设计元素影响怎么产品看而不是怎么它运作。宣传是通过各种各样的技术刺激需求,包括做广告,商品交易会,个人卖等等。实体分配是怎么我们运输并且存放产品从卖主到买家。价格取决于费用。我们在哪里必须考虑到 我们卖它,我们卖它和我们的竞争者的价格。渠道意味我们到达终端用户的中介。 如果我们的产品是,说,保险,则个人卖在营销混合也许是要素。如果我们的产品是汽油那么要素也许是实体分配。但香波,当您在电视能看由于重做广告,也许被买,因此最重要也许是销售渠道。 出口与人和他们的需要有关的手段。那是,被安置到顾客的需要而不是产品的需要。出口可能不似乎非常重要,如果您卖大家需要的某一基本的商品。但,一旦基本的需要被负担了支付顾客变得更加难讨好。他们寻找选择,他们想要更好的产品,并且他们是更难满意。一名满意的顾客是一个谁喜欢与什么他买了。知道是重要的什么他需要,并且什么将取乐他,并且何时并且怎样他的需要改变,因为我们一定准备相似改变我们的产品。

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