急用！高分悬赏！帮忙翻译一篇英文文章（关于奢侈品）

Question

This strategy can be transferred to the web virtual environment and is most effective
when applied with a focus on the brand personality. A substantial segment of the current
online luxury consumer population are busy professionals that want to enjoy the
convenience of fitting online shopping within their hectic schedules. Therefore they
desire a relaxed atmosphere and sound and music satisfies this need. Chanel.com
again fulfils this through providing background tempo instrumental music throughout its
product presentation pages.
Smell is a challenging human sense to transfer to the Internet virtual environment but
technological advancement has made it possible for online consumers to have a whiff of
scent while shopping on the Internet. A scent-smelling software called Digiscent now
makes this possible through a speaker-like device attached to a computer.
Luxury brands can use this device to sell goods that rely heavily on the sense of smell
such as perfumes and cosmetics. The absence of the sensory element of smell online
can also be overcome through offering samples of products from the website to
interested e-shoppers just as is done in offline stores. A first purchase of a scent-based
product usually leads to regular future purchases as a result of an affiliation with the
scent. Therefore, there is a high probability of repeat online purchases of scent-based
products. Scent can also be easily recalled and affiliation with a particular scent is hardly
outgrown.
Usability is the backbone of a website and crafts the online experience through
navigation and interactivity. It is also an essential element for a high-impact experience
and can contribute substantially to a luxurious online atmosphere.
Luxury consumers expect reliable and fast service and at the same time, more value to
be added to their online experience through a high level of interactivity. The utilisation of
easy navigational tools such as breadcrumbs, full screen mode and new window tools as
well as several program choices i.e. Adobe Acrobat or Word versions of the same
document not only makes the browsing experience effortless but will likely encourage
the browser to click through several pages on the website. It is a surprise that several
luxury brands such as Gucci, Louis Vuitton, Dior and Jimmy Choo do not provide the ecustomer

Answer 1

这一战略可以转移到网络的虚拟环境，是最有效的
当适用于集中在品牌个性。有相当部分的电流
在线奢侈品消费人口是繁忙的专业人士希望享受
安装方便的网上购物在其繁忙的日程。因此，他们
希望有一个轻松的氛围和良好的音乐满足这一需要。 Chanel.com
再次履行这一通过提供背景音乐的节奏在其整个
产品介绍页。
嗅觉是一项具有挑战性的人权意识转移到互联网虚拟环境，但
技术进步使消费者有一个雪茄的
购物时气味在互联网上。气味臭软件现在所谓的Digiscent
这可能使通过扬声器样装置连接到电脑。
豪华汽车品牌可以使用此设备出售的商品主要依靠嗅觉
如香水和化妆品。由于缺乏感官元素的嗅觉在线
也可以克服通过提供产品的样品，并从网站
有兴趣的电子购物就像是在离线商店。第一次购买的气味为基础的
产品通常会导致日后的购买经常是由于一个附属于
气味。因此，高重复的概率网上购物的香味为基础的
产品。香水也可以很容易地回顾和所属单位，尤其是气味很难
超出。
可用性是骨干，一个网站和工艺的在线体验，通过
导航和互动性。这也是一个重要因素的影响大的经验
并能大大有助于一个豪华的网上氛围。
奢侈品的消费者希望获得可靠和快捷方便的服务，并在同一时间，更多的价值
被添加到他们的在线体验，通过高水平的互动性。有效的运用
简单的导航工具，如面包，全屏模式和新的窗口工具
还有一些项目的选择即使用Adobe Acrobat或Word版本的同一
文件不仅使浏览体验轻松，但可能会鼓励
浏览器通过点击几页的网站上。这是一个惊喜，几个
奢侈品牌如古奇，路易威登，迪奥和一双Jimmy Choo不提供ecustomer

Answer 2

Usability is the backbone of a website and crafts the online experience through navigation and interactivity. It is also an essential element for a high-impact experience and can contribute substantially to a luxurious online atmosphere. Luxury consumers expect reliable and fast service and at the same time,
实用性是网站的中坚力量，可通过导航和互动加强在线体验。这也是给用户制造深刻体验的一个关键因素，并从根本上有利于营造奢华的网络氛围。奢侈品的顾客想要可靠同时又快捷的服务，