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日本有许多传统的送礼时节,而不同的送礼时节,礼品价值和种类也不同。岁暮是最大的送礼时节,中元、岁暮礼品以食品为主,其它节日,非食品比例相当高。遇到送礼时节,往往是某些商品促销的好时机。各送礼时节礼品价值和礼品种类举例如下:

(l)中元节(7月15日)。礼品价值3000~10000日元,平均5120日元,礼品种类有糖果、酒、奶制品、食用油、咖啡、茶叶、衬衫、围巾、礼券等。

(2)岁暮。礼品价值5000~10000日元,平均5520日元。种类有食品、酒、茶叶、咖啡、食用油、衬衫、羊毛毯等。

(3)结婚。礼品价值2~10万日元(受邀参加婚礼)或价值3000~10000日元(不参加婚礼)。礼品种类有电壶、烤面包机、微波炉、拖鞋、睡衣、手提袋等。

(4)成年(20岁)。

礼品价值l~2万日元。种类有皮带、袖扣。领带夹、化妆品、衣服及配件、皮包、鞋子等。

(5)情人节。礼品价值400~1000日元。种类有糖果和饼干,女人送男人巧克力。

(6)母亲节。礼品价值3000~5000日元。种类有化妆品、花、衣服等。

(7)父亲节。礼品价值5000~10000日元。种类有衣服、配件如领带、领夹、袜子、打火机等。

(8)圣诞节。礼品价值5000~20000日元。种类有玩具、衣服配件、游乐器、贵金属、体育用品、激光唱片等。

(二)重要节日

日本的国定节假日共有14个,另有5个重要节日,简介如下:

元旦:1月1日。按照日本一般风俗,除夕前要大扫除,并在门口挂草绳,插上桔子(称“注连绳”),门前摆松、竹、梅(称“门松”,现已改用画片代替),取意吉利。除夕晚上阖家团聚吃过年面,半夜听“除夕钟声”守岁。元旦早上吃年糕汤(称“杂煮”)。

成人节:1月15日。凡年满20岁的男女青年在这一天要身穿节日盛装参加各级政府为他们举办的成人仪式和庆祝活动。

建国纪念日:2月11日。据日本神话,神武天皇于公元前660年2月11日统一日本,建立日本国。

女孩节

日本称“雏祭”,亦称“桃花节”。每年3月3日,家长为女孩过节,届时为女孩穿上鲜艳的和服,在家里摆上人偶,祝其摆脱恶运、灾难,幸福成长,并带女孩走亲戚,外出游玩。关西带还有“流雏”习俗,将“小人偶”放入河中,让其随流而下,冲走恶运。

春分:3月21日。是天皇祭祀祖宗、老百姓祭祀祖先的日子。

植树节:4月29日。

宪法纪念日:5月3日。纪念1947年5月3日日本国宪法的实施。

国民节:5月4日。

男孩节(又称“儿童节”和“端午节”):5月5日。这天有儿子的家庭房前均悬挂布制大鲤鱼(称“鲤帜”)。日本以阳历5月5日作为端午节。端午节与男孩节同日,所以这天家家户户门上还摆菖蒲叶,屋内挂钟馗驱鬼图,吃糕团(称“柏饼”)或粽子。

盂兰盆节

7世纪由中国传入日本,675年齐明天皇供奉父母,始成为宫廷节日活动,后广为流传民间,类似中国阴历7月15日的鬼节。日本原为每年阴历7月15日举行活动,后改为阳历7月15日,祈悼亲友亡灵、供奉祖灵、上坟扫墓,有时举办“盆舞”等悼念活动。这是日本较为普及的主要民俗节日之一,目前又成为城里人返回家乡会见亲友的节日。

中元节

亦在7月15日,古时是祀农业地神的节日,现与盂兰盆节合在一起,成为供奉祭祖之日。每至此时,即向亲友、长者、施惠之人赠送礼品,目前甚至发展为单位与单位或个人之间也相赠礼品。这种礼品被称为“中元”,成为一种新式礼俗。

敬老节:9月15日。各市、町、村纷纷集会庆祝,并向老人赠送纪念品。

秋分:9月23日。是天皇秋季祭祖的日子。

体育节:10月10日。纪念1964年第十八届国际奥林匹克运动会在日本东京开幕。

文化节:11月3日。对文化事业有卓越贡献者在这一天被授予“文化勋章”。

Japan has many traditional gifts season, and different gifts season, value and type of gifts are also different. Tour is the greatest gifts season, Chang, D. gift to the food-based, the other day, a very high proportion of non-food items. Encountered gifts season, often a good time for certain commodities marketing. The value of gifts and gift of the season for gifts as follows : (l) Festival (July 15). Gift value 3000~10000 yen, the average 5,120 yen, the gift of a candy, wine, dairy products, edible oil, coffee, tea, shirts, scarves, gift vouchers etc. (2) tour. Gift value 5000~10000 yen, the average 5,520 yen. Types of food, wine, tea, coffee, cooking oil, shirts, sheep blankets. (3) marriage. 2~10 gifts worth 10,000 yen (to be invited to participate in the wedding) or value 3000~10000 yen (not in the wedding). Gift of an electric pot, cook Mianbaoji, microwave ovens, slippers, pyjamas, bag. (4) adult (20 years). L~2 gifts worth 10,000 yen. Types of belts, cufflinks. Tie clip, cosmetics, clothes and accessories, handbags, shoes. (5) Valentine's Day. Gift value 400~1000 yen. Types of sweets and biscuits, women send men chocolate. (6) Mother's Day. Gift value 3000~5000 yen. Types of cosmetics, flowers, clothing, etc. (7) Father's day. Gift value 5000~10000 yen. Types of clothing, accessories such as neckties, collar clip, socks and lighters. (8) Christmas. Gift value 5000~20000 yen. Types of toys, clothing accessories, games, precious metals, sports, music CD. (2) major festivals Japan States will be a total of 14 holidays, and another five important festivals on the following : New Year's Day : January 1. In accordance with the general custom in Japan, New Year's Eve before clean-up, and in the door of grass rope, flag orange (called the "Note even when"), placed in front of pine, bamboo, and the United States (known as "pine door" has been replaced to picture card), to Italy auspicious. New Year's Eve family reunion dinner in the evening face, the middle of the night to listen to "New Year's Eve bell" celebrating New Year. New Year's Day morning eating seasonal soup (called "complicated cooking"). Adult sections : January 15. All the young men and women 20 years of age dressed in festive holiday on that day to participate in government at all levels for them to organise the ceremony and celebration adults. Independence Day : February 11. According to Japanese myth, claiming emperor in 660 BC, February 11 unify Japan, the establishment of Japan. Girls section Japan called "child Ji," also known as "Taohuajie." Each year on March 3, parents willing to girls when girls wear bright-colored kimono for that top figures in the home, from losing their wish, disaster-growth, and bring girls back, go sightseeing. Kansai took a "flow child" practices, "small rod" into the river, its flow and then, away patients. Spring equinox : March 21. Mikado is the ancestral worship, the day people worship their ancestors. Tree Planting Festival : April 29. Constitution Day : May 3. May 3, 1947 to commemorate the Japanese Constitution. National Festival : May 4. Boys section (also known as the "Children's Day" and "The Dragon Boat Festival") : May 5. This son of a family saloon days before flying cloth big carp (called "Lei light"). Japan solar calendar on May 5 as the Tuen Ng Festival. The Dragon Boat Festival with the boys section the same day, so that day every household door also placed calamus Ye, whose cheekbone bringing spirits of the house, eat Gaotuan (known as "Bo pie") or dumplings. Yulanpen Festival 7 century by the Chinese into Japan 675 years aplanatic emperor worship parents, becomes a palace Festival, after widely circulating civil, similar to the Chinese lunar calendar July 15 festivals. Japan, formerly the annual calendar of activities held on July 15, July 15, replaced by solar calendar, Mr prayer or dead, are spirits, ancestral graves, sometimes held "pots Dance" memorial service. This is more popular in Japan one of the main folk festivals, the town has become home to meet their relatives have returned to the festival. Festival In July 15, agriculture officials are offer sacrifice to God festival is combined with Yulanpen Festival, a day of worship After the memorial. Every time to notify friends, the elderly, persons charity gifts for the development of units and even between individual units or gift of gifts. Such gifts are known as "ghost", a new custom. Festival : September 15. Municipalities, town and village have gathered to celebrate and to the elderly as souvenirs. Autumnal Equinox : September 23. After the memorial is the emperor autumn day. Sports Festival : October 10. The 1964 Olympic Games in Tokyo, Japan eighteenth international opening. Cultural Festival : November 3. Outstanding contributor to the cultural undertakings have been given on that day "cultural decoration."
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